In this episode of the 100X Entrepreneur Podcast, host David Reske sits down with Ryan Sprance and Dave Marcy, Co-Founders and Co-CEOs of Awestruck, a digital marketing agency specializing in the hospitality industry. Ryan and Dave trace their story back to an unlikely beginning — both working at the World Wrestling Federation’s entertainment complex in Times Square — and share how a deep, trust-based friendship eventually became the foundation of a thriving business. They discuss what it truly takes to run a company as equal co-CEOs with complementary skill sets, how they discovered and doubled down on the hospitality niche, and why brand identity is the often-overlooked engine behind effective digital advertising for hotels. They also pull back the curtain on their expansion into OTT advertising and content creation, and offer candid insights on the mindset shifts required to build something of your own.