Think Bigger. Scale Faster. Become a 100X Entrepreneur.
Every founder dreams of breakthrough growth. Few achieve it. This book shows you how to build the systems, strategies, and mindset to make it happen.
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Inside the Minds of Industry-Changing Founders
Drawing on candid interviews with founders of Wayfair, ButcherBox, CharterUP, OLLIPOP, and more, The 100X Entrepreneur uncovers the mindset and strategies that drive companies to scale from startup to industry leader. These stories show you the essential elements of extreme growth—and how to apply them to your own business.
“The growth stories they tell are candid, rich with insight, and packed with advice that you can apply at any stage of your business journey.”
Authors
Mary J. Cronin, Ph.D.
Mary is a Boston College research professor in business analytics, a serial entrepreneur, and the author of 12 books on digital strategy, entrepreneurship, and business leadership. She provides advisory services for high growth companies focused on leveraging AI, and mentors early-stage founders.
David A. Reske
David is the founder and CEO of Nowspeed, Inc., an AI-enabled digital marketing agency. A serial entrepreneur with over 25 years of experience, he has built and sold multiple companies, advised hundreds of executives, and hosts the Marketing in the Now podcast featuring today’s fastest-growing founders.
Together
Mary and David combine research-driven insights with real-world entrepreneurial experience to uncover the mindset and strategies of 100X entrepreneurs.
Why We Wrote This Book
The business world is full of myths about “overnight success.” But when you look closely, true breakout companies—those that grow 100X in just a few years—are built not on luck, but on vision, strategy, and focused execution. We wrote The 100X Entrepreneur to cut through the noise and uncover the real stories behind extraordinary growth. By interviewing more than 20 founders of some of today’s fastest-growing companies—from Wayfair and ButcherBox to CharterUP, OLLIPOP, and Uwill—we set out to answer the questions every entrepreneur asks: How do you scale fast without burning out your business? What separates industry-defining entrepreneurs from everyone else? And how can I apply those lessons to my own journey?
Through candid founder interviews and in-depth analysis, The 100X Entrepreneur reveals the essential elements that appear again and again in extreme growth stories. You’ll discover how to:
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- Validate scalable product–market fit with precision.
- Build cost-effective, repeatable systems for customer acquisition and retention.
- Master financial discipline and unit economics while growing fast.
- Create operational systems that can scale without breaking.
- Harness data and AI as a competitive edge.
- Develop a strong, values-driven culture that grows people as well as profits.
Each chapter weaves together founder experiences with practical frameworks, offering a roadmap you can use to assess your own business. The book closes with five essential self-assessment questions every entrepreneur must ask before pursuing extreme growth—giving you a mirror and a playbook to prepare for the scaling journey ahead.
The 100X Entrepreneur is not about glamorizing outcomes—it’s about telling the truth behind breakthrough success. You’ll step inside the real decision points, pivots, cash crunches, and bold bets that defined today’s fastest-growing companies. By the end, you’ll walk away with both the strategic clarity and the confidence to scale your own venture smarter, faster, and more sustainably.
Are You Ready to Scale?
Ready to find out if your business is truly built to scale? Download Chapter 8, "Is Your Company Ready to Scale", and our 20-Question Scaling Readiness Assessment—a powerful, practical tool designed to help founders, CEOs, and growth-stage leaders evaluate whether their business has the foundation needed for exponential growth. This self-assessment dives into five critical areas: market demand, customer acquisition, unit economics, operational systems, and data/AI leverage. Each question helps uncover blind spots, surface strengths, and highlight areas to improve before pouring fuel on the fire. Whether you’re preparing for a funding round, launching a new market, or aiming for faster, smarter growth, this tool gives you the clarity and confidence to move forward.